Development Guide

At the general manager's office meeting October 28, 2021, Mr. Wang focused on the importance of studying new materials, new technologies and new processes to make the enterprise bigger and stronger in view of the actual situation of the low order receiving rate of new products of the third business department.

Through system data analysis in recent days, it is found that the overall order receiving rate of new products this year is less than 30%, and the new order receiving rate of individual customers still stays in single digits. The number of new product development funds and the order receiving rate of new products determine the sustainability of the company's order receiving, whether the sales target can be achieved, and whether the enterprise can become bigger and stronger in the future. Because every product has a life cycle, beyond a certain time limit, the probability of being selected by consumers will be reduced, so this product is facing off the shelf. The reasons for the low order receiving rate of new products are: on the one hand, our sales personnel and product planners do not understand customers, do not grasp the market direction and customer needs, and do not have a clear target for the new products recommended to customers. On the other hand, our technical team has a bottleneck in R & D and fails to provide customers with products with both selling points of new technologies, new processes and new materials and high cost performance. So how to improve the hit rate and order receiving rate of new products? Use three ancient poems to explain our development ideas.

No prairie fire can destroy the grass, it shoots up again with the spring breeze blows.

In the past, the main information of new product development came from that we imitated what style was popular in the market and applied what new technology appeared in the market. The new products recommended to customers were not targeted, did not deeply analyze the customer's brand elements, consumer groups and price positioning, and did not timely recommend our new products to customers according to the customer's marketing cycle. In view of our shortcomings in the above, our new products hit rate is not high. In order to achieve the overall total amount of orders, the strategy adopted by the company is to increase the number of new product development funds, and achieve the goal of “No prairie fire can destroy the grass, it shoots up again with the spring breeze blows.” by means of high investment and low return. Although new development wins by quantity, which solves the volume of new orders, our R & D costs continue to rise, wasting a lot of R & D resources. Moreover, the homogenization of new products is serious and the competitive advantage is not obvious, which indirectly leads to the company falling into a price war with the same industry. In view of our shortcomings in the above, our new products hit rate is not high. In order to achieve the overall total amount of orders, the strategy adopted by the company is to increase the number of new product development funds, and achieve the goal of “No prairie fire can destroy the grass, it shoots up again with the spring breeze blows.” by means of high investment and low return. Although new development wins by quantity, which solves the volume of new orders, our R & D costs continue to rise, wasting a lot of R & D resources. Moreover, the homogenization of new products is serious and the competitive advantage is not obvious, which indirectly leads to the company falling into a price war with the same industry.

Old times in front of Wang Xietang the swallow, flew into the common hundred common family names.

At this stage, in order to avoid homogeneous competition with other enterprises, we will make mass production of existing new technologies, processes and materials in the market through process improvement, so as to reduce the cost of processing and materials. For example, solve the problem that carbon fiber, memory, aluminum, TR, plastic steel and other materials can’t be applied in large quantities; Solve the problem that the processes such as splicing, back glue, flower wrapping can’t be produced quickly. If we solve the problem of batch and rapid production of these new materials and processes, we will also solve the problem of high quotation caused by the use of these new processes and materials. When we let the “Old times in front of Wang Xietang the swallow, flew into the common hundred common family names.” and reduce the price to the range acceptable to most customers, which is difficult for other manufacturers, it will raise the competitive threshold of products and create a competitive advantage for us.

The tide riders surf the currents, the flags they hold up never get wet.

In the future, in terms of product R & D, we will develop products with our own characteristics and leading the market through market analysis and customer demand survey. In terms of technology research and development, we will focus on the strategic project of “specialization, quality and professionalism”, introduce professionals, and let these technical experts concentrate on studying new materials, new processes, new technologies and new equipment. And apply for patents for these advanced R & D achievements to establish a moat of intellectual property rights. We hope that in the future, the company's exhibition center will not only have products, but also have Ouhai's patent wall. At the same time, apply these new processes, new materials and new equipment to our product development. Only when our R & D is at the forefront of the market and is a pioneer in the reform and innovation of the times, can we achieve “The tide riders surf the currents, the flags they hold up never get wet.”and realize the sustainable growth of the enterprise.

As early as 2005, the company put forward the development strategy of "leading the way by development and Invigorating the enterprise with quality ". In order to realize this strategy, we should start with new materials, new processes, new technologies and new equipment and establish a moat through innovation. At the same time, we should transform technical advantages into commercial advantages to provide strong support and important guarantee for enterprises to become bigger and stronger.