Keep Pace With The Times

At the morning meeting of all cadres on August 21, 2021, Mr. Wang expounded that the work should keep pace with the times. In today's competitive environment, we should look at the market, peers and internal operation of the enterprise. And comprehend the latest information, the most advanced management and the most advanced equipment in the industry.

One Eye On The Market

When browsing the customer website these days, I found that some customer are promoting children's two tone kids, and some American customers are now promoting some special-shaped glasses frames. Judging from past experience, most of these customers in the U.S. market mainly sell traditional spectacle frames, and rarely promote special-shaped spectacle frames with complex structure. It can be seen from this case that if we can't grasp the latest information of customers, the latest developments in the market will lead to the disconnection between our new product development direction and the market. Our company is committed to building a service-oriented manufacturing enterprise. If we do not understand the market and customers, it is impossible to provide customers with high-quality and satisfactory services.

One Eye On The Peers

At the Masonic meeting, the person in charge of the production department reported that the output of the welding department was relatively low due to the on-line installation of some Parent-child clamp structure frames. As early as a month ago, I heard that an enterprise in the same industry could greatly improve the welding efficiency of Parent-child clamp structure frame through process reform. The senior management of the company specially instructed the head of the technology and production department to arrange the technology and production personnel to study in the enterprise, but more than a month later, they haven't taken action. In the past two days, the first group of grass-roots personnel sent by the company came back to reflect that the process and efficiency of this enterprise's welding  are similar to ours. So the company again arranged senior leaders to lead the team to study in this enterprise, which learned the technical essence of their reform. In the two time, why did the first team do not see the gap, so that they did not learn the essence of these technology. This shows that our grass-roots team did not really realize their shortcomings, did not have an empty cup mentality, and even some self righteous. In addition to understanding new processes and technologies, we should also understand the management status of other enterprises through information collection. For example, during this study trip, we also learned that the per capita efficiency of metal frames of an eyewear enterprise has reached more than 60 pairs, and the product structure they manufacture is more complex than the process of our ordinary production line. Through the comparison with this enterprise, we should find the management gap and regard it as the goal of our own struggle and transcendence. For new processes, new technologies and new methods, as long as they are more advanced than us and can improve efficiency, whether they are large or small factories, and whether the other party's technicians have ever been your subordinates or apprentices, we should worship others as teachers with a humble attitude; To deal with new things and new knowledge, we should constantly absorb them like sponge, and carry out internal filtration, take the essence and discard the dregs.

Keep Pace With The Times And Collect Information

Keep an eye on the market and comprehend customers.

In order to keep an eye on the market trend, the company requires the business manager to pay attention to the customer's website every day, regularly ask the customer about the sales situation of each brand and the customer's future marketing direction, and share the collected information in the "market dynamics group" like reading experience. Designers are required to study some professional design websites and 2021 glasses magazines every day, and share some creative works or experiences in the "market dynamics group". In addition, the company requires the business manager to summarize the market dynamic information collected in one week and share it at the weekly meeting of the business department. In the future, the company also plans to push the work of the marketing department to the forefront of the market, that is, to set up branches or offices in each country and region, so that market developers can visit customers regularly, go to each glasses retail store to understand the needs of end customers, and feed back the cutting-edge information to the company's headquarters in time, so as to provide reference basis for the company's new product development and market promotion policy formulation.

Open up channels and establish information network.

In addition to the collection and analysis of market information, we should also establish an intelligence network of peer information, and the channels of information collection should also be diversified, including understanding the situation of other enterprises from suppliers and external processing plants, understanding new processes and technologies through visits and learning, and collecting industry information through recruitment. For example, for newly introduced talents, in addition to corresponding induction training and trial evaluation, we can also let them diagnose and evaluate the company's management status, process methods and technical level, guide them to put forward improvement suggestions or improvement methods for unreasonable places, and encourage them to bring new methods, processes and materials into the company. We should fully tap the value of newly introduced talents. For scientific and advanced new things, we should accept them and adopt them with an open mind. We should vigorously commend them for their led projects and reforms that have produced economic benefits.

Pay attention to market trends, understand customers, feed back market information to the company in time, and provide reference basis for the formulation of new product development and market promotion policies. Establish a multi-channel information network to understand the most advanced technology, the most advanced equipment and the most advanced management mode. Only by looking at the market and peers with one eye can we understand and serve customers well, keep pace with the times and stick to the market.