To enhance the competitiveness of enterprises must do a good job in five aspects

On March 17, 2021, in the manager reading meeting, Mr. Wang Fenghua, the general manager, shared Huawei Business Management Methodology as the topic, and explained that in order to enhance the competitiveness of an enterprise, it is necessary to build a good team, provide good customer service, take good care of employees, make good products and build good culture.

Whether an enterprise is competitive is mainly reflected in two aspects: one is hard power, that is, competitive products; The second is soft power, mainly in the customer, team and culture. To observe and learn from Huawei, we should not only observe the flowers, applause and influence of Huawei after its success, but also dig deeply into the story, logic and spirit behind its success. In my opinion, the following five aspects are the direction for our team to study and work hard in the future.

First, build a good team.

Huawei's organizational structure is similar to that of a spider's web. Combined with Ouhai's own situation, from the vertical point of view, is to emphasize that all modules should be strong, can’t appear short board, each department should play a functional role. Horizontally speaking, information sharing, consultation and decision-making mechanisms should be established among departments of business, production, logistics, engineering, quality, human resources, finance and information. When dealing with problems, we do not need to give feedback and report from the bottom up according to the bureaucratic system. Small teams at the grassroots level should not rely on the upper level to integrate resources, make decisions and arrange problems. Small teams within or between small teams should be able to communicate, negotiate and make decisions horizontally and deal with some problems independently. Within the enterprise to achieve similar to the spider web vertical and horizontal information exchange, rapid response and borderless management. For team members, each post is the support point of the network, and each person has his own responsibility. In the team, everyone should work together to weave this network, and give full play to their own professional level. The ultimate goal is to serve the team and the enterprise. Only by realizing the information exchange and combat cooperation between horizontal and vertical, can the combat capacity be maximized.

Second, take good care of customers

Customers are our life and clothing. Without customers, there would be no orders. Without customers placing orders, it would be impossible to achieve performance growth and sustainable development of the enterprise. In Huawei's visit, we saw Huawei -- Maybach to customers with the best car, and often see media reports, Mr. Ren zhengfei, Huawei's President sometimes is a taxi back to business, can be seen from these Huawei is give customers the best resource priority, always in the customer the most urgent and necessary for the customer to solve the problem. In March 2011, after the earthquake, tsunami and nuclear leakage in Japan, the wireless communication was disrupted. It was the employees of Huawei who risked their lives and went to the disaster area to repair the base stations. Huawei employees are often seen expanding in the poorest parts of Africa. In this respect, Haidilao also does a good job, they treat customers as guests. While the guests are waiting for a meal, Haidilao staff will give them some sunflower seeds, fruit and other snacks to eat, give women manicures, and give children some small toys. In fact, this is our traditional way to treat customers to apply to the business. For example, when a guest wants to come home, first of all, the host will go to the gate to greet the guests, the guests will be served tea, will bring some melon seeds or fruit for the guests to eat, and accompany guests to chat, etc. When serving customers, we can apply the scenario simulation commonly used in human resources interview to receive or serve customers. As a receptionist or customer service personnel, you can feel, if you are a customer, I expect the other side to provide what services? What do I want the supplier to do better? Is it delivery, quality, product development, or communication? Think from the customer's point of view and meet or exceed their expectations to make them lazy and "wow people with service."

Third, take good care of your employees

Take good care of the employees, or more accurately, the strivers. In the enterprise, every employee is equivalent to a soldier on the battlefield. If employees are not taken good care of and their worries are not solved, they cannot be fully engaged in customer service. If an enterprise wants to develop steadily, it must build a stable and effective team in each module. The strength of team fighting often depends on whether the team members have the morale to fight, whether they have a good sense of service, whether they have professional knowledge and skills, whether they have rich work experience. For example, plastic product customer line, the annual employee return to the factory rate is only 50-60%, every year to train a number of new employees, because of the instability of plastic product employees will lead to quality is not good, delivery time is difficult to guarantee. Take good care of the staff should start from two aspects: one is to establish a scientific distribution mechanism. The distribution mechanism should not only be fair and reasonable, but also skewed towards incentivizing strivers. Second, we will do a good job in logistics support. Logistics support is not only to solve a series of daily life problems such as food, accommodation and so on, but also to take good care of the employees' families, so that the employees who are at the forefront of the battle have no worries at home. Company executives encourage employees to bring their families with them to enjoy the happiness of family and family, and always pay attention to the growth and education of employees' children, and try their best to send employees' children to the best schools. In addition, the company has planned a kindergarten and nursery in the new factory, and plans to recruit 2-3 teachers to take the employees' children to school and help them with their homework.

Fourth, make the product good

Good products can reflect the hard power of an enterprise, but also reflect the strength of an enterprise's competitiveness of the main elements. To make products well, we should make efforts from the following three aspects: First, we should make the current products well, to ensure that we provide customers with stable quality. In other words, we should improve our core competitiveness in manufacturing. As a manufacturing sector, we should not be unambitious, unambitious and dependent on outsourcing. We should learn a few years ago plate frame outsourcing too much resulting in order to reduce the lesson, outsourcing is essentially to create competitors. Even if short-term outsourcing, the company should be able to do it internally. The second is to have the product spirit. The so-called product spirit is simply to have the spirit of craftsmen, we must often study, thinking about how to make products better. We should not only compare ourselves with other companies, but also reflect on ourselves: is the same product better made this year than last year? Are the same people better skilled today than they were yesterday? Third, the enterprise should establish the mechanism of continuous innovation. Why are Huawei's mobile phones so competitive? The main reason is that they are constantly innovating and consumers are willing to pay for their products even when they are expensive. In recent years, we have serious deficiencies in innovation, such as plastic steel frame, double-color frame, nylon frame, degradation and environmental protection products have not been recommended to customers in batches, the main reason is that some processes are not mature enough. In terms of innovation, we can’t have the spirit of Ah Q, can’t know that they are the tortoise outrun the rabbit, still sleeping late, we must constantly develop new materials, new technology and new products, to create new selling points for the sales department.

Fifth, build a good culture

After several ups and downs history, China has suffered reproach powers of fraud. But why in less than 100 years since the founding of new China can stand up again in the world? I think the main is the Chinese nation for thousands of years of culture and heritage. Whether it is feudal dynasty, or half colonial semi-feudal society, and the fine tradition of the Chinese nation, the spirit of the Chinese people, with an unyielding, the Chinese people is tenacious, plain, the virtues of diligence never lost. makes China's vicissitudes and hardships but standing. Which stage of development for enterprises, too, whether it, regardless of wind or retrograde, "let us live a better vision of" don't forget, "change the world for the Chinese, Chinese products, Chinese companies active power" cognitive mission cannot forget, "through the service to make people feel amazing and embrace and drive change" values such as don't forget...Our system, process, system should have continuity, rich employees of entertainment culture activities also cannot little. Enterprise culture is the soul of a enterprise, lost soul like no flesh and blood of the mummy. We want to make the enterprise values in employees keep seed in my heart, let the spirit of enterprise in the employee. Let the soul of enterprise to drive employee creativity, let the spirit of enterprise to continue the vitality of enterprises, let the spirit of enterprise to improve the competitiveness of the enterprises.

To build a good team, take good care of employees, the purpose is to create competitive products for the enterprise, to provide customers with quality service. Product is reaction the manifestation of hard power, an enterprise culture is the soul of enterprise. An enterprise without good products like shell companies, no culture, as a man without soul. We will strive to do a good job of the above five aspects, to lay a solid foundation for enterprise development, in order to enhance the competitiveness of the enterprises.